#enjoytheadventure

I've been thinking of ways to introduce more insight into what I do behind the scenes so I thought sharing my latest commercial with you is a fantastic start. One of my main goals with crafting this blog was to offer a bit of inspiration with my creative content and offer tips/advice for you. I wanted it to be more personal than professional. This is great and the responses I've been getting have been wonderful. But, I've been getting a lot more questions asking me to share more examples of what I do day-to-day and more examples of brands I work with behind the scenes. So, this post is to show you what that looks like. Also, if you're interested in learning more about professional work and brands I've worked with, just visit my agency's site here: www.janueljohnson.com.

This particular campaign is called "#enjoytheadventure", showcasing the brand-spanking new wireless car charger, OMNIA for a longtime client of ours, Bezalel. J+J is responsible for the visuals, marketing, and branding for the company. We always approach the tone/style of Bezalel with a "fashion meets tech", highlighting the lifestyle approach. We like striking a nice balance of highlighting users and product. We believe showcasing the experience vs a million close ups of product shots is much more appealing to people.

In this particular concept, my partner and I wanted to showcase a romantic adventure set in Joshua Tree. When we're not filming big budget projects, we typically use skeleton crews when the project allows. This makes it easier for us to be more flexible and save costs. Usually I direct our video projects and occasions like this I'm also the Photographer. I try not to pull double duties but in some campaigns it's important to maintain a consistent tone and style. I always think it's smart to hire a Photographer for video shoots. This strategy usually saves time, money, and actually helps keep the energy up for everyone. In a world where creative content is a necessity you can never go wrong with getting more quality content.

You can see the full video with a few select photos from our campaign below.

What You Get: 20% off any product when you use my special discount code: CJ20.

Get it here.

🌴 #enjoytheadventure Credits:

Nex Gen Vest Summit

I had the privilege of being a speaker at the Next Gen Vest Summit in Hollywood. I gave a presentation to young aspiring entrepreneurs where I spoke about how my short film, Genesis was a catalyst for a lot of my success. It was fantastic to talk about pursuing your goals and creative strategies with so many young minds.

For more on Next Gen Vest: https://www.nextgenvest.com/

Interview: Snapwire

No Weekly Roundup this week! I just got back from my Austin, Texas trip. Which was incredibly awesome by the way. But, I'm too fried to post a blog. The good news is, my interview with the good folks at Snapwire is now live. In my interview, I talk about my creative process from shooting and working with talent to how I edit. I also offer tips and insight into how you can become a better creative. Okay, see you next week!

Snapwire Interview

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Weekly Roundup // 2.15-2.20.15

Welcome to my weekly roundup of all that is awesome from this week (2.15-2.20.15)! This was a fun week full of images, trailers, and new developments to share. Check it out:


PR Daily found that 68% of HR managers in the U.S. think it’s OK for your desk to be messy. Some said it’s a sign of a creative person. However, 32% indicated they wondered whether a worker with a messy desk is organized and effective. Well, I got quoted and let them know that I keep a neat desk. Although... it never starts that way and the beginning of a new day. Read more here to see my full quote.


Fact. James Cameron's Aliens is one of my all-time favorite movies. For all of you writers and filmmakers out there, if you want a prime example about pacing... look no further. It's the perfect blueprint for stacking the odds against your hero with each obstacle they overcome. Another fact. I fucking loved District 9. I have been a fan of Neil Blomkamp's since the early days of his short films (some of which directly influenced his feature films). So. NEW fact... Neil Blomkamp is officially going to direct the next installment in the Aliens franchise. I'm so thrilled to see what he's going to do with the series. I advice you to look up how this all came together because Blomkamp pretty much pitched his concept for a new film through Instagram. It went viral. Then picked up by media outlets. Now, he's got a new movie. Smart.


Director, Zack Snyder busted a move in the middle of the night and released the first official image of Jason Momoa as Aquaman on Twitter and... he looks dope as hell. BUT, DC wasn't the only one to provide an inside scoop into an upcoming franchise film. Bryan Singer (who by the way is really mastering social media) showed off some concept artwork for the upcoming X-Men: Apocalypse film. 

                                                                  Jason Momoa is Aquaman. #UniteTheSeven

                                                                 Jason Momoa is Aquaman. #UniteTheSeven


House of Cards may not have made my Top TV Shows of 2014 list but, that doesn't mean I don't love it. I can't wait to see what it looks like for the Underwoods to be in charge. From the teaser trailers and leaked footage, this 3rd season looks like it's shaping up to be a knock out. 


Madeline Stone wrote a fantastic piece on the Silicon Beach movement. I highly recommend you check it out: See why more startups than ever are setting up shop on the beach in Los Angeles. I think it offers some real insight into what's happening out here with tech startups. Besides the awesome weather, it's pretty cool being a part of the growing tech movement in L.A.


Mad Men was highly influential in my desire to be more of a presence in marketing/advertising. Mad Men really highlighted that marketing is simply a different form of storytelling. Now Mad Men is heading into its final run of episodes and if this new trailer is any indication it's going to be... groovy. BTW, I laughed my ass off when I saw Pete. Jesus. That's one miserable bastard. 


I live tweeted #SNL40 last Sunday and it was so much fun to watch. Nostaligic really. I saw literally everyone I wanted to see. Including Eddie Murphy (even though it was lame as shit that he didn't do anything). SNL is interesting from a pop culture stand point. For it to be on the air for 40 years... WOW. That means I've never known what it was like to not have SNL around. Amazing. 


I caught wind of a Hollywood Reporter piece about the Chinese money well that's been funding film studios may be finally drying up. If that happens... what does that mean? This is something to definitely pay more attention too with the evolution of transmedia and the tightening of purse strings. The film business is again changing. Side Note: I remember a time when Deadline: Hollywood use to get these types of scoops before anyone else. Now, it's catering more towards casting scoops and interviews than actual insider information. Very interesting.   


Thanks for checking out my weekly blog and the awesome messages you've been sending my way. It's great to hear from you. Feel free to leave me comments below and follow me on Twitter. This Sunday night is the Oscars so, I will obviously be live tweeting the show. Even though this year's event has an undercurrent of controversy, it's still the goddamn Oscars. Must watch TV in my house. Catch you next week?

Be My Buddytruk Valentine

Check out my Valentine's Day campaign for Buddytruk. We created our funniest video yet, entitled, “Be My Buddytruk Valentine”. In it, our "Awesome Buddytruk Driver" goes on adventure to deliver a teddy bear on Valentine’s Day but things get really awkward on his delivery. It was a great time shooting this campaign. We had one of our team members, Billy Bradley make a cameo in this one and it's funny as hell. He played off of the hilarious Andre Boyer so well without uttering a single word of dialogue. 

We shot everything on Wednesday and needed everything ready to go by Valentine's Day weekend. It was a mad dash to finish everything. I generally don't like fast turn arounds like this but it had to be done. One of the main reasons why it was such a short turn around was that we were not 100% sure about the type of promotion we wanted to have. But, the production was planned in advance so either way we would always have images to showcase. In the end, everything was ready to go and we're receiving a fun response. I think it's important for brands to take advantage of special holidays, occasions, and trending news. It's the perfect opportunity to humanize and showcase your brand to everyone.

You can read more about the campaign on the Buddytruk Blog. For the full photo scrapbook visit Buddytruk's Facebook. "Be My Buddytruk Valentine" features: Andre Boyer as our “Awesome Buddytruk Driver” – Follow him on Twitter. Raylene Pereyra and Billy Bradley as our “Buddytruk Users” – Follow Raylene on Instagram and Billy on Instagram.


Buddytruk User Photo Campaign

I have been developing a photo campaign for Buddytruk. One of the cool things about this campaign is that when I began strategizing for it, I knew we would be showcasing these images primarily online. So, instead of holding casting calls for creative talent, I tried something different. Instead, I reached out to creative talent I personally knew that had strong engagement from their social media following. So, you might recognize some of these names and some of these images from previous shoots. This is why I was capturing those images.

My goal was to capture subjects that already have a built in following so, we could showcase Buddytruk to their fan base while continuing to build our own. In return, the creative talent I captured can use any of these images for self-marketing purposes, get free promotion, and in the future we can go back to them for much larger campaigns. I honestly think this is the way marketing/advertising will move forward into the future. This sort of strategy can empower creative talent who can use their social media following to their advantage and brands/companies being able to reach audiences in a more cost effective way. 

Featured below:

buddytruk gq

Last year, I was fortunate enough to become friends with CEO/Founder of Buddytruk, Brian Foley. Buddytruk is a mobile app that's changing the way we deliver/move items. Think "Uber meets U-Haul". It's free and easy to use. When Brian first told me about it, I responded with "Damn, that sounds like a good idea". My response would be one that has been uttered from 99% of the people that I've talked to since coming aboard the Buddytruk train. 

I began working with Buddytruk to focus on building their brand. It was a wonderful opportunity that the entire team had to sign off on. I'm glad they did! Now, I headline their creative marketing/advertising department and get to utilize my "outside of the box" strategies. I even brought along my gal pal, Summer Brighton to help headline the publicity/events for Buddytruk. Since then, we have been able to use my tactics, and implement my strategies to expand the Buddytruk brand message. Everything has been moving forward at an uncanny speed. It's pretty insane to be a part of. 

As, I stated before, I love the tech movement in Los Angeles. To be able to fuse my background with this world has been exhilarating. So, there is plenty more to share with you. Right now, I just wanted to share some fun "GQ" style team photos I took of the team. I'll be posting more about Buddytruk in the future because we're doing so much together. But, if you would like to learn more about Buddytruk now, visit our official website at www.buddytruk.com and hit us up on social media:

Buddytruk on:

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