No Weekly Roundup this week! I just got back from my Austin, Texas trip. Which was incredibly awesome by the way. But, I'm too fried to post a blog. The good news is, my interview with the good folks at Snapwire is now live. In my interview, I talk about my creative process from shooting and working with talent to how I edit. I also offer tips and insight into how you can become a better creative. Okay, see you next week!
Check out my Valentine's Day campaign for Buddytruk. We created our funniest video yet, entitled, “Be My Buddytruk Valentine”. In it, our "Awesome Buddytruk Driver" goes on adventure to deliver a teddy bear on Valentine’s Day but things get really awkward on his delivery. It was a great time shooting this campaign. We had one of our team members, Billy Bradley make a cameo in this one and it's funny as hell. He played off of the hilarious Andre Boyer so well without uttering a single word of dialogue.
We shot everything on Wednesday and needed everything ready to go by Valentine's Day weekend. It was a mad dash to finish everything. I generally don't like fast turn arounds like this but it had to be done. One of the main reasons why it was such a short turn around was that we were not 100% sure about the type of promotion we wanted to have. But, the production was planned in advance so either way we would always have images to showcase. In the end, everything was ready to go and we're receiving a fun response. I think it's important for brands to take advantage of special holidays, occasions, and trending news. It's the perfect opportunity to humanize and showcase your brand to everyone.
You can read more about the campaign on the Buddytruk Blog. For the full photo scrapbook visit Buddytruk's Facebook. "Be My Buddytruk Valentine" features: Andre Boyer as our “Awesome Buddytruk Driver” – Follow him on Twitter. Raylene Pereyra and Billy Bradley as our “Buddytruk Users” – Follow Raylene on Instagram and Billy on Instagram.
I have been developing a photo campaign for Buddytruk. One of the cool things about this campaign is that when I began strategizing for it, I knew we would be showcasing these images primarily online. So, instead of holding casting calls for creative talent, I tried something different. Instead, I reached out to creative talent I personally knew that had strong engagement from their social media following. So, you might recognize some of these names and some of these images from previous shoots. This is why I was capturing those images.
My goal was to capture subjects that already have a built in following so, we could showcase Buddytruk to their fan base while continuing to build our own. In return, the creative talent I captured can use any of these images for self-marketing purposes, get free promotion, and in the future we can go back to them for much larger campaigns. I honestly think this is the way marketing/advertising will move forward into the future. This sort of strategy can empower creative talent who can use their social media following to their advantage and brands/companies being able to reach audiences in a more cost effective way.
As 2014 comes to a close, I wanted to share some more shots of frequent collaborator, Willie Sparks. We did some fantastic work together this year for his fashion blog, Sparks N Style. These shots were taken in Venice, California earlier this year, and we never got a chance to share them. I really loved the style Willie put together for this shoot. It's got a fun beachy look to it.
I shot a cool fashion video with Whitney Milam of YouTube fame for "Geek & Sundry Vlogs". Our shoot was at YouTube's Play Del Rey studio. It was a great time! It's the first time I shot at that studio that's a convenient five minute drive away. It was surreal to experience the vibe at the YouTube studio. It reminded me of the good 'ol days of film school. A lot of energy. Creativity. Movement. Very fun stuff! There were plenty of recognizable faces shooting their own videos too. Imagine walking to class and Jennifer Lawrence passes by you and asks you if you studied for the quiz? Weird. Whitney was fun to shoot with and a true fan of science fiction. Even though I shot our video, I didn't end up editing it myself. Instead, Whitney showed off her editing skills and cut the video herself. She did a wonderful job creating a fun fashion video!
For more from Whitney Milam, visit: