#enjoytheadventure

I've been thinking of ways to introduce more insight into what I do behind the scenes so I thought sharing my latest commercial with you is a fantastic start. One of my main goals with crafting this blog was to offer a bit of inspiration with my creative content and offer tips/advice for you. I wanted it to be more personal than professional. This is great and the responses I've been getting have been wonderful. But, I've been getting a lot more questions asking me to share more examples of what I do day-to-day and more examples of brands I work with behind the scenes. So, this post is to show you what that looks like. Also, if you're interested in learning more about professional work and brands I've worked with, just visit my agency's site here: www.janueljohnson.com.

This particular campaign is called "#enjoytheadventure", showcasing the brand-spanking new wireless car charger, OMNIA for a longtime client of ours, Bezalel. J+J is responsible for the visuals, marketing, and branding for the company. We always approach the tone/style of Bezalel with a "fashion meets tech", highlighting the lifestyle approach. We like striking a nice balance of highlighting users and product. We believe showcasing the experience vs a million close ups of product shots is much more appealing to people.

In this particular concept, my partner and I wanted to showcase a romantic adventure set in Joshua Tree. When we're not filming big budget projects, we typically use skeleton crews when the project allows. This makes it easier for us to be more flexible and save costs. Usually I direct our video projects and occasions like this I'm also the Photographer. I try not to pull double duties but in some campaigns it's important to maintain a consistent tone and style. I always think it's smart to hire a Photographer for video shoots. This strategy usually saves time, money, and actually helps keep the energy up for everyone. In a world where creative content is a necessity you can never go wrong with getting more quality content.

You can see the full video with a few select photos from our campaign below.

What You Get: 20% off any product when you use my special discount code: CJ20.

Get it here.

🌴 #enjoytheadventure Credits:

Minions: Red Carpet Premiere

Two weeks ago I attended the red carpet premiere of The Minions at the USC Shrine Auditorium. It was a fun day with the family that everyone seemed to enjoy. I got to premieres on the regular but this one was pretty special. Instead of it being a red carpet event, it was a "yellow carpet" event. Stars, filmmakers, animators, families/friends of the production were everywhere. When we went into the theater to watch the movie begin it was fantastic to see the main cast, producers, and director come out before the start of the film. Full disclosure, even through Despicable Me is a huge hit (that constantly gets airtime in my home) I have never seen the film.

So, I had no idea how excited all of these kids would be to see an entire film made up of minions. They loved it! It was a cute film. Really funny and upon watching it there was no doubt that Universal will continue their current roll of box office domination with this new animated flick. There was enough humor in it to entertain adults as well as kids of all ages. After the film, a lot of us went to the after party. It was a huge event, completely swagged out with minions gear. Whoever put this event together did one helluvah job.

It was a very relaxed party where yes, I got an opportunity to meet Jon "Don Draper" Hamm. Was he awesome in person? Yup. A very charming guy who immediately captivated little Fiona Rogue. She was smitten with the man of many suits, lol. It was Jon who ended up snapping our selfies and threw my iPhone shooting skills right out the goddamn window. 

Double Brunch with JBUS!

Hello everyone, I have a fun post to share with you this morning. I have been a bit incognito lately. No, I did not fall off the face of the planet. I've been busy working on new projects and with new clients. Which is awesome because I will have some fun content to share with you VERY soon. 

In the meantime, I shot this hilarious sketch video with my pals, Gaby Dunn and Allison Raskin. This slapstick duo has grown quite a bit since the last time I posted about them. So, it was fun shooting with them at YouTube Studios (I love that fucking studio). I was joined by my assistant Victoria who was nice enough to grab some behind the scenes photos. 

Same brunch, different date. Just Between Us is a love advice show and channel by best friends and comedians Allison Raskin and Gaby Dunn. They post new videos Mondays and Thursdays.

JBUS MERCH: http://bit.ly/1d0klzE

Cast: 
Alex Lewis https://www.youtube.com/i8athumbtack
Miles Cooper https://twitter.com/mileslcooper
Rob Michael Hugel - https://twitter.com/robmichaelhugel
Sierra Santana - https://twitter.com/VivaLaSantana
Igor Hiller - https://twitter.com/igorhiller
CJ Johnson - https://twitter.com/cjjohnsonjr
Nate Williams - https://twitter.com/natewilliams99
Dan DeLorenzo - https://twitter.com/dandelo
Rachel Retha Middleton - https://twitter.com/rachelretha
Garrett Werner - https://twitter.com/gr8whitehoprah

Shot by: Miles Cooper and Jarrett Sullivan https://twitter.com/jarrettsullivan
Edited by: Alex Lewis


Nex Gen Vest Summit

I had the privilege of being a speaker at the Next Gen Vest Summit in Hollywood. I gave a presentation to young aspiring entrepreneurs where I spoke about how my short film, Genesis was a catalyst for a lot of my success. It was fantastic to talk about pursuing your goals and creative strategies with so many young minds.

For more on Next Gen Vest: https://www.nextgenvest.com/

20 Modern-Day Mad Men & Women On The Legacy Of 'Mad Men'

Mad Men is one of my all-time favorite shows. Now that it's coming to an end, many people are talking about its cultural impact. Especially within the world of creatives, entrepreneurs, and advertising/marketing professionals. Because of this, Momentology interviewed "20 Modern-Day Mad Men & Women On The Legacy of 'Mad Men'". I was fortunate enough to make the cut. See my thoughts on the show's impact here (I'm #20, they saved the best for last, lol).


Weekly Roundup // 2.15-2.20.15

Welcome to my weekly roundup of all that is awesome from this week (2.15-2.20.15)! This was a fun week full of images, trailers, and new developments to share. Check it out:


PR Daily found that 68% of HR managers in the U.S. think it’s OK for your desk to be messy. Some said it’s a sign of a creative person. However, 32% indicated they wondered whether a worker with a messy desk is organized and effective. Well, I got quoted and let them know that I keep a neat desk. Although... it never starts that way and the beginning of a new day. Read more here to see my full quote.


Fact. James Cameron's Aliens is one of my all-time favorite movies. For all of you writers and filmmakers out there, if you want a prime example about pacing... look no further. It's the perfect blueprint for stacking the odds against your hero with each obstacle they overcome. Another fact. I fucking loved District 9. I have been a fan of Neil Blomkamp's since the early days of his short films (some of which directly influenced his feature films). So. NEW fact... Neil Blomkamp is officially going to direct the next installment in the Aliens franchise. I'm so thrilled to see what he's going to do with the series. I advice you to look up how this all came together because Blomkamp pretty much pitched his concept for a new film through Instagram. It went viral. Then picked up by media outlets. Now, he's got a new movie. Smart.


Director, Zack Snyder busted a move in the middle of the night and released the first official image of Jason Momoa as Aquaman on Twitter and... he looks dope as hell. BUT, DC wasn't the only one to provide an inside scoop into an upcoming franchise film. Bryan Singer (who by the way is really mastering social media) showed off some concept artwork for the upcoming X-Men: Apocalypse film. 

                                                                  Jason Momoa is Aquaman. #UniteTheSeven

                                                                 Jason Momoa is Aquaman. #UniteTheSeven


House of Cards may not have made my Top TV Shows of 2014 list but, that doesn't mean I don't love it. I can't wait to see what it looks like for the Underwoods to be in charge. From the teaser trailers and leaked footage, this 3rd season looks like it's shaping up to be a knock out. 


Madeline Stone wrote a fantastic piece on the Silicon Beach movement. I highly recommend you check it out: See why more startups than ever are setting up shop on the beach in Los Angeles. I think it offers some real insight into what's happening out here with tech startups. Besides the awesome weather, it's pretty cool being a part of the growing tech movement in L.A.


Mad Men was highly influential in my desire to be more of a presence in marketing/advertising. Mad Men really highlighted that marketing is simply a different form of storytelling. Now Mad Men is heading into its final run of episodes and if this new trailer is any indication it's going to be... groovy. BTW, I laughed my ass off when I saw Pete. Jesus. That's one miserable bastard. 


I live tweeted #SNL40 last Sunday and it was so much fun to watch. Nostaligic really. I saw literally everyone I wanted to see. Including Eddie Murphy (even though it was lame as shit that he didn't do anything). SNL is interesting from a pop culture stand point. For it to be on the air for 40 years... WOW. That means I've never known what it was like to not have SNL around. Amazing. 


I caught wind of a Hollywood Reporter piece about the Chinese money well that's been funding film studios may be finally drying up. If that happens... what does that mean? This is something to definitely pay more attention too with the evolution of transmedia and the tightening of purse strings. The film business is again changing. Side Note: I remember a time when Deadline: Hollywood use to get these types of scoops before anyone else. Now, it's catering more towards casting scoops and interviews than actual insider information. Very interesting.   


Thanks for checking out my weekly blog and the awesome messages you've been sending my way. It's great to hear from you. Feel free to leave me comments below and follow me on Twitter. This Sunday night is the Oscars so, I will obviously be live tweeting the show. Even though this year's event has an undercurrent of controversy, it's still the goddamn Oscars. Must watch TV in my house. Catch you next week?

Just Between Us

Have you met the hilarious female comedic duo of Gaby Dunn and Allison Raskin? When they're not tearing up the web with their Buzzfeed videos their starring in their YouTube web series, "Just Between Us". I caught up with the talented ladies in Silverlake and took some fun portraits. They came out rad! 

The Wonderful Ambar Januel

A while back I was shooting one of my favorite people around... thy lady, Ambar Januel. She is a woman of many talents... an artist, actress, world traveler, critical thinker... she's a tough one to keep up with. Check out her artwork on her website and be on the look out for more of her work showcased in Los Angeles.

For this shoot we had two looks with different styles. I really dig the pastel colors of Ambar's pink dress and the background. Gave it a little bit of a tropical, retro feel. With the second look, I was going for more of a "Vogue" style.

Writer’s Note: I would eventually fall in love with this special woman. We created a successful digital agency and home together. If you’re ever lucky enough to fall in love and find your soulmate. Cherish them with every piece of you.

Interview // Creations LA

A few weeks ago, I spoke with Los Angeles, blog, Creations LA and talked a bit about my career and offered some tips to hopefully inspire others to follow their dreams. It was a fun interview that you might find pretttttttyyyyy, pretttttyyyyy... interesting. 

Check out the interview here.

cjjohnson_creationsla


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