Target Moves With Buddytruk

These past few months, I have had to keep top secret news to myself in regards to a new partnership with Buddytruk and Target (in the greater Los Angeles area). But now I can finally spread the word:

Buddytruk just proudly rolled out a new partnership with Target, making our on-demand app available in all store locations in the greater Los Angeles area! Now, Target guests can get large items home safely just a little while after you made your purchase. No more waiting days for a delivery. No more trying to figure out how you’re getting your large items home. Save money. Save time. Use Buddytruk! Awesome news! Now, everyone in Los Angeles… let’s all spread the word about Buddytruk and Target! 

Read more about our brand new partnership here.

 Buddytruk CEO,  Brian Foley  at Target. Photo by Buddytruk Co-Founder,  Tim Kolenut .

Buddytruk CEO, Brian Foley at Target. Photo by Buddytruk Co-Founder, Tim Kolenut.

Minions: Red Carpet Premiere

Two weeks ago I attended the red carpet premiere of The Minions at the USC Shrine Auditorium. It was a fun day with the family that everyone seemed to enjoy. I got to premieres on the regular but this one was pretty special. Instead of it being a red carpet event, it was a "yellow carpet" event. Stars, filmmakers, animators, families/friends of the production were everywhere. When we went into the theater to watch the movie begin it was fantastic to see the main cast, producers, and director come out before the start of the film. Full disclosure, even through Despicable Me is a huge hit (that constantly gets airtime in my home) I have never seen the film.

So, I had no idea how excited all of these kids would be to see an entire film made up of minions. They loved it! It was a cute film. Really funny and upon watching it there was no doubt that Universal will continue their current roll of box office domination with this new animated flick. There was enough humor in it to entertain adults as well as kids of all ages. After the film, a lot of us went to the after party. It was a huge event, completely swagged out with minions gear. Whoever put this event together did one helluvah job.

It was a very relaxed party where yes, I got an opportunity to meet Jon "Don Draper" Hamm. Was he awesome in person? Yup. A very charming guy who immediately captivated little Fiona Rogue. She was smitten with the man of many suits, lol. It was Jon who ended up snapping our selfies and threw my iPhone shooting skills right out the goddamn window. 

Weekly Roundup // 2.15-2.20.15

Welcome to my weekly roundup of all that is awesome from this week (2.15-2.20.15)! This was a fun week full of images, trailers, and new developments to share. Check it out:


PR Daily found that 68% of HR managers in the U.S. think it’s OK for your desk to be messy. Some said it’s a sign of a creative person. However, 32% indicated they wondered whether a worker with a messy desk is organized and effective. Well, I got quoted and let them know that I keep a neat desk. Although... it never starts that way and the beginning of a new day. Read more here to see my full quote.


Fact. James Cameron's Aliens is one of my all-time favorite movies. For all of you writers and filmmakers out there, if you want a prime example about pacing... look no further. It's the perfect blueprint for stacking the odds against your hero with each obstacle they overcome. Another fact. I fucking loved District 9. I have been a fan of Neil Blomkamp's since the early days of his short films (some of which directly influenced his feature films). So. NEW fact... Neil Blomkamp is officially going to direct the next installment in the Aliens franchise. I'm so thrilled to see what he's going to do with the series. I advice you to look up how this all came together because Blomkamp pretty much pitched his concept for a new film through Instagram. It went viral. Then picked up by media outlets. Now, he's got a new movie. Smart.


Director, Zack Snyder busted a move in the middle of the night and released the first official image of Jason Momoa as Aquaman on Twitter and... he looks dope as hell. BUT, DC wasn't the only one to provide an inside scoop into an upcoming franchise film. Bryan Singer (who by the way is really mastering social media) showed off some concept artwork for the upcoming X-Men: Apocalypse film. 

                                                                  Jason Momoa is Aquaman. #UniteTheSeven

                                                                 Jason Momoa is Aquaman. #UniteTheSeven


House of Cards may not have made my Top TV Shows of 2014 list but, that doesn't mean I don't love it. I can't wait to see what it looks like for the Underwoods to be in charge. From the teaser trailers and leaked footage, this 3rd season looks like it's shaping up to be a knock out. 


Madeline Stone wrote a fantastic piece on the Silicon Beach movement. I highly recommend you check it out: See why more startups than ever are setting up shop on the beach in Los Angeles. I think it offers some real insight into what's happening out here with tech startups. Besides the awesome weather, it's pretty cool being a part of the growing tech movement in L.A.


Mad Men was highly influential in my desire to be more of a presence in marketing/advertising. Mad Men really highlighted that marketing is simply a different form of storytelling. Now Mad Men is heading into its final run of episodes and if this new trailer is any indication it's going to be... groovy. BTW, I laughed my ass off when I saw Pete. Jesus. That's one miserable bastard. 


I live tweeted #SNL40 last Sunday and it was so much fun to watch. Nostaligic really. I saw literally everyone I wanted to see. Including Eddie Murphy (even though it was lame as shit that he didn't do anything). SNL is interesting from a pop culture stand point. For it to be on the air for 40 years... WOW. That means I've never known what it was like to not have SNL around. Amazing. 


I caught wind of a Hollywood Reporter piece about the Chinese money well that's been funding film studios may be finally drying up. If that happens... what does that mean? This is something to definitely pay more attention too with the evolution of transmedia and the tightening of purse strings. The film business is again changing. Side Note: I remember a time when Deadline: Hollywood use to get these types of scoops before anyone else. Now, it's catering more towards casting scoops and interviews than actual insider information. Very interesting.   


Thanks for checking out my weekly blog and the awesome messages you've been sending my way. It's great to hear from you. Feel free to leave me comments below and follow me on Twitter. This Sunday night is the Oscars so, I will obviously be live tweeting the show. Even though this year's event has an undercurrent of controversy, it's still the goddamn Oscars. Must watch TV in my house. Catch you next week?

Be My Buddytruk Valentine

Check out my Valentine's Day campaign for Buddytruk. We created our funniest video yet, entitled, “Be My Buddytruk Valentine”. In it, our "Awesome Buddytruk Driver" goes on adventure to deliver a teddy bear on Valentine’s Day but things get really awkward on his delivery. It was a great time shooting this campaign. We had one of our team members, Billy Bradley make a cameo in this one and it's funny as hell. He played off of the hilarious Andre Boyer so well without uttering a single word of dialogue. 

We shot everything on Wednesday and needed everything ready to go by Valentine's Day weekend. It was a mad dash to finish everything. I generally don't like fast turn arounds like this but it had to be done. One of the main reasons why it was such a short turn around was that we were not 100% sure about the type of promotion we wanted to have. But, the production was planned in advance so either way we would always have images to showcase. In the end, everything was ready to go and we're receiving a fun response. I think it's important for brands to take advantage of special holidays, occasions, and trending news. It's the perfect opportunity to humanize and showcase your brand to everyone.

You can read more about the campaign on the Buddytruk Blog. For the full photo scrapbook visit Buddytruk's Facebook. "Be My Buddytruk Valentine" features: Andre Boyer as our “Awesome Buddytruk Driver” – Follow him on Twitter. Raylene Pereyra and Billy Bradley as our “Buddytruk Users” – Follow Raylene on Instagram and Billy on Instagram.


Buddytruk User Photo Campaign

I have been developing a photo campaign for Buddytruk. One of the cool things about this campaign is that when I began strategizing for it, I knew we would be showcasing these images primarily online. So, instead of holding casting calls for creative talent, I tried something different. Instead, I reached out to creative talent I personally knew that had strong engagement from their social media following. So, you might recognize some of these names and some of these images from previous shoots. This is why I was capturing those images.

My goal was to capture subjects that already have a built in following so, we could showcase Buddytruk to their fan base while continuing to build our own. In return, the creative talent I captured can use any of these images for self-marketing purposes, get free promotion, and in the future we can go back to them for much larger campaigns. I honestly think this is the way marketing/advertising will move forward into the future. This sort of strategy can empower creative talent who can use their social media following to their advantage and brands/companies being able to reach audiences in a more cost effective way. 

Featured below:

buddytruk gq

Last year, I was fortunate enough to become friends with CEO/Founder of Buddytruk, Brian Foley. Buddytruk is a mobile app that's changing the way we deliver/move items. Think "Uber meets U-Haul". It's free and easy to use. When Brian first told me about it, I responded with "Damn, that sounds like a good idea". My response would be one that has been uttered from 99% of the people that I've talked to since coming aboard the Buddytruk train. 

I began working with Buddytruk to focus on building their brand. It was a wonderful opportunity that the entire team had to sign off on. I'm glad they did! Now, I headline their creative marketing/advertising department and get to utilize my "outside of the box" strategies. I even brought along my gal pal, Summer Brighton to help headline the publicity/events for Buddytruk. Since then, we have been able to use my tactics, and implement my strategies to expand the Buddytruk brand message. Everything has been moving forward at an uncanny speed. It's pretty insane to be a part of. 

As, I stated before, I love the tech movement in Los Angeles. To be able to fuse my background with this world has been exhilarating. So, there is plenty more to share with you. Right now, I just wanted to share some fun "GQ" style team photos I took of the team. I'll be posting more about Buddytruk in the future because we're doing so much together. But, if you would like to learn more about Buddytruk now, visit our official website at www.buddytruk.com and hit us up on social media:

Buddytruk on:

Just Between Us

Have you met the hilarious female comedic duo of Gaby Dunn and Allison Raskin? When they're not tearing up the web with their Buzzfeed videos their starring in their YouTube web series, "Just Between Us". I caught up with the talented ladies in Silverlake and took some fun portraits. They came out rad! 

The Amazing Whitney Milam

In December, I was collaborating on a photo shoot with the amazing Whitney Milam (writer, producer) in Marina Del Rey. Whitney showed off her fashionable side with her green Fevrie outfit. She has a fantastic sleek look and I love how her gorgeous eyes pop through our images. If you haven't seen Whitney's work, check out the links below:

The Wonderful Ambar Januel

A while back I was shooting one of my favorite people around... thy lady, Ambar Januel. She is a woman of many talents... an artist, actress, world traveler, critical thinker... she's a tough one to keep up with. Check out her artwork on her website and be on the look out for more of her work showcased in Los Angeles.

For this shoot we had two looks with different styles. I really dig the pastel colors of Ambar's pink dress and the background. Gave it a little bit of a tropical, retro feel. With the second look, I was going for more of a "Vogue" style.

Writer’s Note: I would eventually fall in love with this special woman. We created a successful digital agency and home together. If you’re ever lucky enough to fall in love and find your soulmate. Cherish them with every piece of you.

Trunk Club + Movember

I'm a big supporter of Movember and men's health. When my buddy (and stylist) Judson Hill from Trunk Club invited me to a joint event they were having I had to go. So, me, and some of the Buddytruk peeps attended the event in Culver City. It was an all-around fun event and gave us a chance to show our support for Movember... with style. 

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