Double Brunch with JBUS!

Hello everyone, I have a fun post to share with you this morning. I have been a bit incognito lately. No, I did not fall off the face of the planet. I've been busy working on new projects and with new clients. Which is awesome because I will have some fun content to share with you VERY soon. 

In the meantime, I shot this hilarious sketch video with my pals, Gaby Dunn and Allison Raskin. This slapstick duo has grown quite a bit since the last time I posted about them. So, it was fun shooting with them at YouTube Studios (I love that fucking studio). I was joined by my assistant Victoria who was nice enough to grab some behind the scenes photos. 

Same brunch, different date. Just Between Us is a love advice show and channel by best friends and comedians Allison Raskin and Gaby Dunn. They post new videos Mondays and Thursdays.

JBUS MERCH: http://bit.ly/1d0klzE

Cast: 
Alex Lewis https://www.youtube.com/i8athumbtack
Miles Cooper https://twitter.com/mileslcooper
Rob Michael Hugel - https://twitter.com/robmichaelhugel
Sierra Santana - https://twitter.com/VivaLaSantana
Igor Hiller - https://twitter.com/igorhiller
CJ Johnson - https://twitter.com/cjjohnsonjr
Nate Williams - https://twitter.com/natewilliams99
Dan DeLorenzo - https://twitter.com/dandelo
Rachel Retha Middleton - https://twitter.com/rachelretha
Garrett Werner - https://twitter.com/gr8whitehoprah

Shot by: Miles Cooper and Jarrett Sullivan https://twitter.com/jarrettsullivan
Edited by: Alex Lewis


Buddytruk User Photo Campaign

I have been developing a photo campaign for Buddytruk. One of the cool things about this campaign is that when I began strategizing for it, I knew we would be showcasing these images primarily online. So, instead of holding casting calls for creative talent, I tried something different. Instead, I reached out to creative talent I personally knew that had strong engagement from their social media following. So, you might recognize some of these names and some of these images from previous shoots. This is why I was capturing those images.

My goal was to capture subjects that already have a built in following so, we could showcase Buddytruk to their fan base while continuing to build our own. In return, the creative talent I captured can use any of these images for self-marketing purposes, get free promotion, and in the future we can go back to them for much larger campaigns. I honestly think this is the way marketing/advertising will move forward into the future. This sort of strategy can empower creative talent who can use their social media following to their advantage and brands/companies being able to reach audiences in a more cost effective way. 

Featured below:

Just Between Us

Have you met the hilarious female comedic duo of Gaby Dunn and Allison Raskin? When they're not tearing up the web with their Buzzfeed videos their starring in their YouTube web series, "Just Between Us". I caught up with the talented ladies in Silverlake and took some fun portraits. They came out rad! 

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