Day in the Life - Vitamin Water #ProjectHustle

‪#‎ProjectHustle‬ is a crowdfunding-inspired program created by Vitamin Water to bring “hydrate the hustle” to life and help people chase their dreams. They invited aspiring entrepreneurs, artists-in-training, dreamers and film directors to develop an elevator pitch and submit it at, for the chance to become a finalist and secure funding to help bring their projects to life. They opened it up to the public and asking you to help decide which of these 10 finalists deserve to have their projects funded (up to $50,000 each). 

In order to spread the word about this program, I was asked to share my "Day In The Life" ‪#‎MyHustle‬ story with all of you! They asked that I moreso focus on me so this is one of the few times you get to see me in front of the camera and show what those moments look like when I'm not surrounded by people. So, you'll see a lot of quiet moments below and discover what a typical day is like for me. I'm a Creative and Brand Consultant that deals with so many brands, productions, agencies, entrepreneurs, and creative professionals that everyday can be something different. One day I’m on set shooting a project. The next day I could be in a three hour meeting about a large brand partnership or sharing tips and doing interviews all afternoon. Who knows? In any capacity this is the general flow of my day:

6:15 am - I love starting my day early. It makes me feel like I have an edge over everyone else. I hit the beach for my morning jog. My music playlist is a wild mix of movie soundtrack music, hip hop, indie music, etc. All of these tracks get my blood flowing and the playlist is labeled... “Victory”. Jogging at the beach isn’t so much about the workout itself (I’ll do that later). It’s about starting my day with the calming sound of the ocean waves and the natural beauty that the beach has to offer.

7:00 am - By this time, I’m locked in and ready to go. I’m reading the trades. Trending news, entertainment, tech, business, gossip, and politics are my main focus. To save me time I already have a bookmark labeled “news” with specific sites that provide me breaking news before other outlets do. I do the same on Twitter. Then I start rummaging through e-mails. I feel like I spend too much time on e-mails. So, I try to answer as many as a I can with short and straight to the point responses. 

8:00 am - The hustle gets real. I go into my office at CTRL Collective, an awesome workspace in Playa Del Rey and I dig in. I’m on my computer. I’m on my cell phone. I’m on my iPad. It’s a wild mix of activity: PR, Social Media, Conference Calls, Consultations, Editing Photos/Videos, Coordinating Shoots, Networking, Creating Strategies, Speaking With Clients. Just putting words into action. At the beginning of my week it's typically all business. Towards the end of the week is when I'm usually gone for video/photo shoots or speaking engagements. 

1:00 pm - Lunch. Very rarely are they lunch meetings. I’ve consciously made it a point to make sure I have lunch with a different friend each day at a different cafe or restaurant. I've found that this keeps me fresh and motivated. I’m always learning new things from the awesome people in my life.

2:00 pm - I’m checking the trades again while I do social media outreach. It’s important for me to stay connected to my following and see how my clients are doing with theirs. Around this time, I’m also usually doing afternoon check in’s with clients.


3:00 pm - I hit the gym near my place. I do a power-centric “do as much as you can with a little amount of time” work out. It’s an elective mix of cardio and weightlifting. I try to do as much as I can in 45 minutes. On lighter days I’ll stay a little longer and swim laps and hit up the sauna. This a great way for me to blow off steam, re-focus, and stay fit. I’ve also found that 3pm is my low energy time which I’ve been able to combat with exercise. I consider this my time so, I disconnect from the outside world. No texts. No calls. No e-mails. 

4:00 pm - I’m checking e-mails again to make sure I don't miss anything. . Making sure I didn’t miss anything. This will most likely be the last time I check e-mails for the day. If I do check my e-mails again it will be very late at night but I am trying to move away from constantly checking my inbox.

4:30pm - I really dig into more creative work. Usually it’s editing videos and photos. Sometimes it’s various scripts or brand campaign strategies. 

6:30 pm - I’m spending time with my loved ones. This is a part of the hustle too. An underrated part. Family and Friends come first before my career. At the end of the day they matter the most. 

10pm - Social Media. I’m checking in and seeing what’s trending. I’m also watching TV (for all of you out there who notice I manage to watch almost every damn show out there) or movies.

1:00 am - Sleep. Guy’s gotta sleep sometime. 

So, that is what a typical day is like for me. As you can see it's pretty busy but it's all worth it. I love what I do and every new experience leads to a brand new opportunity. If you're a little bit more curious about my clients, more details about what I do, outlets I visit, feel free to leave a comment below or contact me on Twitter.

Now, it’s your turn... What is a typical daily hustle like for you? Leave your comments below.

This post was sponsored by Vitamin Water. The opinions are completely my own based on my experience. 

Target Moves With Buddytruk

These past few months, I have had to keep top secret news to myself in regards to a new partnership with Buddytruk and Target (in the greater Los Angeles area). But now I can finally spread the word:

Buddytruk just proudly rolled out a new partnership with Target, making our on-demand app available in all store locations in the greater Los Angeles area! Now, Target guests can get large items home safely just a little while after you made your purchase. No more waiting days for a delivery. No more trying to figure out how you’re getting your large items home. Save money. Save time. Use Buddytruk! Awesome news! Now, everyone in Los Angeles… let’s all spread the word about Buddytruk and Target! 

Read more about our brand new partnership here.

Buddytruk CEO,  Brian Foley  at Target. Photo by Buddytruk Co-Founder,  Tim Kolenut .

Buddytruk CEO, Brian Foley at Target. Photo by Buddytruk Co-Founder, Tim Kolenut.

Nex Gen Vest Summit

I had the privilege of being a speaker at the Next Gen Vest Summit in Hollywood. I gave a presentation to young aspiring entrepreneurs where I spoke about how my short film, Genesis was a catalyst for a lot of my success. It was fantastic to talk about pursuing your goals and creative strategies with so many young minds.

For more on Next Gen Vest:

Weekly Roundup // 2.15-2.20.15

Welcome to my weekly roundup of all that is awesome from this week (2.15-2.20.15)! This was a fun week full of images, trailers, and new developments to share. Check it out:

PR Daily found that 68% of HR managers in the U.S. think it’s OK for your desk to be messy. Some said it’s a sign of a creative person. However, 32% indicated they wondered whether a worker with a messy desk is organized and effective. Well, I got quoted and let them know that I keep a neat desk. Although... it never starts that way and the beginning of a new day. Read more here to see my full quote.

Fact. James Cameron's Aliens is one of my all-time favorite movies. For all of you writers and filmmakers out there, if you want a prime example about pacing... look no further. It's the perfect blueprint for stacking the odds against your hero with each obstacle they overcome. Another fact. I fucking loved District 9. I have been a fan of Neil Blomkamp's since the early days of his short films (some of which directly influenced his feature films). So. NEW fact... Neil Blomkamp is officially going to direct the next installment in the Aliens franchise. I'm so thrilled to see what he's going to do with the series. I advice you to look up how this all came together because Blomkamp pretty much pitched his concept for a new film through Instagram. It went viral. Then picked up by media outlets. Now, he's got a new movie. Smart.

Director, Zack Snyder busted a move in the middle of the night and released the first official image of Jason Momoa as Aquaman on Twitter and... he looks dope as hell. BUT, DC wasn't the only one to provide an inside scoop into an upcoming franchise film. Bryan Singer (who by the way is really mastering social media) showed off some concept artwork for the upcoming X-Men: Apocalypse film. 

                                                                 Jason Momoa is Aquaman. #UniteTheSeven

                                                                 Jason Momoa is Aquaman. #UniteTheSeven

House of Cards may not have made my Top TV Shows of 2014 list but, that doesn't mean I don't love it. I can't wait to see what it looks like for the Underwoods to be in charge. From the teaser trailers and leaked footage, this 3rd season looks like it's shaping up to be a knock out. 

Madeline Stone wrote a fantastic piece on the Silicon Beach movement. I highly recommend you check it out: See why more startups than ever are setting up shop on the beach in Los Angeles. I think it offers some real insight into what's happening out here with tech startups. Besides the awesome weather, it's pretty cool being a part of the growing tech movement in L.A.

Mad Men was highly influential in my desire to be more of a presence in marketing/advertising. Mad Men really highlighted that marketing is simply a different form of storytelling. Now Mad Men is heading into its final run of episodes and if this new trailer is any indication it's going to be... groovy. BTW, I laughed my ass off when I saw Pete. Jesus. That's one miserable bastard. 

I live tweeted #SNL40 last Sunday and it was so much fun to watch. Nostaligic really. I saw literally everyone I wanted to see. Including Eddie Murphy (even though it was lame as shit that he didn't do anything). SNL is interesting from a pop culture stand point. For it to be on the air for 40 years... WOW. That means I've never known what it was like to not have SNL around. Amazing. 

I caught wind of a Hollywood Reporter piece about the Chinese money well that's been funding film studios may be finally drying up. If that happens... what does that mean? This is something to definitely pay more attention too with the evolution of transmedia and the tightening of purse strings. The film business is again changing. Side Note: I remember a time when Deadline: Hollywood use to get these types of scoops before anyone else. Now, it's catering more towards casting scoops and interviews than actual insider information. Very interesting.   

Thanks for checking out my weekly blog and the awesome messages you've been sending my way. It's great to hear from you. Feel free to leave me comments below and follow me on Twitter. This Sunday night is the Oscars so, I will obviously be live tweeting the show. Even though this year's event has an undercurrent of controversy, it's still the goddamn Oscars. Must watch TV in my house. Catch you next week?

Be My Buddytruk Valentine

Check out my Valentine's Day campaign for Buddytruk. We created our funniest video yet, entitled, “Be My Buddytruk Valentine”. In it, our "Awesome Buddytruk Driver" goes on adventure to deliver a teddy bear on Valentine’s Day but things get really awkward on his delivery. It was a great time shooting this campaign. We had one of our team members, Billy Bradley make a cameo in this one and it's funny as hell. He played off of the hilarious Andre Boyer so well without uttering a single word of dialogue. 

We shot everything on Wednesday and needed everything ready to go by Valentine's Day weekend. It was a mad dash to finish everything. I generally don't like fast turn arounds like this but it had to be done. One of the main reasons why it was such a short turn around was that we were not 100% sure about the type of promotion we wanted to have. But, the production was planned in advance so either way we would always have images to showcase. In the end, everything was ready to go and we're receiving a fun response. I think it's important for brands to take advantage of special holidays, occasions, and trending news. It's the perfect opportunity to humanize and showcase your brand to everyone.

You can read more about the campaign on the Buddytruk Blog. For the full photo scrapbook visit Buddytruk's Facebook. "Be My Buddytruk Valentine" features: Andre Boyer as our “Awesome Buddytruk Driver” – Follow him on Twitter. Raylene Pereyra and Billy Bradley as our “Buddytruk Users” – Follow Raylene on Instagram and Billy on Instagram.

DeAndre Bennett // D.C.

While I was back at home on the east coast, my sister coordinated some photoshoots for me. DeAndre Bennett was one of the models we selected from a casting call I posted on Model Mayhem. I loved his entire style. Our photoshoot was in downtown D.C. at Meridian Hill Park. It was a really cool spot with so much fantastic scenery. DeAndre was so much fun to shoot and had this amazing artistic style to the way he modeled. While we were shooting I had to tell him he reminded me of Corbin Bleu. He laughed, already hearing that for the millionth time. Then he added that he also hears... Jaden Smith and Jimi Hendrix. At the time I was like "Yeah, I can see that." But, after editing these pics all I can see now is the hybrid mix of Smith/Hendrix...LOL. 

Want to see more from DeAndre? Take a look at his site on the link above and you can also follow him on Instagram.

Photography Assistant: Ashley Johnson + @queenashash

Wardrobe: Sweater + Pants (Urban Outfitters) and Necklace (Clutchesherpearls). 

Buddytruk User Photo Campaign

I have been developing a photo campaign for Buddytruk. One of the cool things about this campaign is that when I began strategizing for it, I knew we would be showcasing these images primarily online. So, instead of holding casting calls for creative talent, I tried something different. Instead, I reached out to creative talent I personally knew that had strong engagement from their social media following. So, you might recognize some of these names and some of these images from previous shoots. This is why I was capturing those images.

My goal was to capture subjects that already have a built in following so, we could showcase Buddytruk to their fan base while continuing to build our own. In return, the creative talent I captured can use any of these images for self-marketing purposes, get free promotion, and in the future we can go back to them for much larger campaigns. I honestly think this is the way marketing/advertising will move forward into the future. This sort of strategy can empower creative talent who can use their social media following to their advantage and brands/companies being able to reach audiences in a more cost effective way. 

Featured below:

buddytruk gq

Last year, I was fortunate enough to become friends with CEO/Founder of Buddytruk, Brian Foley. Buddytruk is a mobile app that's changing the way we deliver/move items. Think "Uber meets U-Haul". It's free and easy to use. When Brian first told me about it, I responded with "Damn, that sounds like a good idea". My response would be one that has been uttered from 99% of the people that I've talked to since coming aboard the Buddytruk train. 

I began working with Buddytruk to focus on building their brand. It was a wonderful opportunity that the entire team had to sign off on. I'm glad they did! Now, I headline their creative marketing/advertising department and get to utilize my "outside of the box" strategies. I even brought along my gal pal, Summer Brighton to help headline the publicity/events for Buddytruk. Since then, we have been able to use my tactics, and implement my strategies to expand the Buddytruk brand message. Everything has been moving forward at an uncanny speed. It's pretty insane to be a part of. 

As, I stated before, I love the tech movement in Los Angeles. To be able to fuse my background with this world has been exhilarating. So, there is plenty more to share with you. Right now, I just wanted to share some fun "GQ" style team photos I took of the team. I'll be posting more about Buddytruk in the future because we're doing so much together. But, if you would like to learn more about Buddytruk now, visit our official website at and hit us up on social media:

Buddytruk on:

Just Between Us

Have you met the hilarious female comedic duo of Gaby Dunn and Allison Raskin? When they're not tearing up the web with their Buzzfeed videos their starring in their YouTube web series, "Just Between Us". I caught up with the talented ladies in Silverlake and took some fun portraits. They came out rad! 

The Amazing Whitney Milam

In December, I was collaborating on a photo shoot with the amazing Whitney Milam (writer, producer) in Marina Del Rey. Whitney showed off her fashionable side with her green Fevrie outfit. She has a fantastic sleek look and I love how her gorgeous eyes pop through our images. If you haven't seen Whitney's work, check out the links below:

The Great Willie Sparks

As 2014 comes to a close, I wanted to share some more shots of frequent collaborator, Willie Sparks. We did some fantastic work together this year for his fashion blog, Sparks N Style. These shots were taken in Venice, California earlier this year, and we never got a chance to share them. I really loved the style Willie put together for this shoot. It's got a fun beachy look to it.

Utah Landscapes //

"Life is full of beauty. Notice it. Notice the bumble bee, the small child, and the smiling faces. Smell the rain, and feel the wind. Live your life to the fullest potential, and fight for your dreams."

My first VSCO Journal featuring new iPhone shots from my flyover Utah. Check out the rest of the photos by clicking the link below.


LA FAD Show + Networking

A few weeks ago, I attended the LA FAD Show presented by Gwen, The LA Girl. It was a fun event that gave Summer and I the chance to take the Buddytruk gang downtown. We hung out in downtown Los Angeles at the Fashion Art District. Earlier that week, we were at an entrepreneur mixer for the filming of a pilot for a potential reality television series. It's always great to "network" and meet new people. Sometimes I hear "networking" and I roll my eyes. I'm bored with that phrase and it sounds disingenuous. Can we call it something else?

If you're a professional in any field you should try to attend as many events as you can EVEN if it's not in your "wheelhouse". Not only do you get a chance to meet brand new people but, you also get a spark of great ideas, and real feedback from complete strangers. 

Trunk Club + Movember

I'm a big supporter of Movember and men's health. When my buddy (and stylist) Judson Hill from Trunk Club invited me to a joint event they were having I had to go. So, me, and some of the Buddytruk peeps attended the event in Culver City. It was an all-around fun event and gave us a chance to show our support for Movember... with style. 

Interview // Creations LA

A few weeks ago, I spoke with Los Angeles, blog, Creations LA and talked a bit about my career and offered some tips to hopefully inspire others to follow their dreams. It was a fun interview that you might find pretttttttyyyyy, pretttttyyyyy... interesting. 

Check out the interview here.



I'm a HUGE fan of High Snobiety. Love the style. Love the content. Love it all. So, I signed up to their fashion photography community, and started using the hashtag, #SNOBSHOTS for my Instagram pics that were fashion related. A few hours later, one of my photos shows up on their Twitter feed to freaking promote #SNOBSHOTS. LOL. VERY COOL and how shall we say... random. Take a look at a screenshot I took of the Twitter post and check out a few shots from my previous Sparks N Style fashion shoots below. If you want to check out more #SNOBSHOTS you can just keep an eye out for new shots on my Instagram feed.



Over the weekend, I attended #SNAPMEETLA at the Santa Monica Pier. The event was hosted by Snapwire. I'm a member and shooter of the Santa Barbara based organization. It was cool to finally meet the minds behind the "Snap" team. The meetup was a gathering of talented photographers and instagrammers. It was a fun experience to hang out with so many cool people. As you know, I love the community aspect of things so this was a wonderful event to be a part of. All of the shots below were just me shooting dirty on my trusty iPhone 5. Check it out: