Be My Buddytruk Valentine

Check out my Valentine's Day campaign for Buddytruk. We created our funniest video yet, entitled, “Be My Buddytruk Valentine”. In it, our "Awesome Buddytruk Driver" goes on adventure to deliver a teddy bear on Valentine’s Day but things get really awkward on his delivery. It was a great time shooting this campaign. We had one of our team members, Billy Bradley make a cameo in this one and it's funny as hell. He played off of the hilarious Andre Boyer so well without uttering a single word of dialogue. 

We shot everything on Wednesday and needed everything ready to go by Valentine's Day weekend. It was a mad dash to finish everything. I generally don't like fast turn arounds like this but it had to be done. One of the main reasons why it was such a short turn around was that we were not 100% sure about the type of promotion we wanted to have. But, the production was planned in advance so either way we would always have images to showcase. In the end, everything was ready to go and we're receiving a fun response. I think it's important for brands to take advantage of special holidays, occasions, and trending news. It's the perfect opportunity to humanize and showcase your brand to everyone.

You can read more about the campaign on the Buddytruk Blog. For the full photo scrapbook visit Buddytruk's Facebook. "Be My Buddytruk Valentine" features: Andre Boyer as our “Awesome Buddytruk Driver” – Follow him on Twitter. Raylene Pereyra and Billy Bradley as our “Buddytruk Users” – Follow Raylene on Instagram and Billy on Instagram.


DeAndre Bennett // D.C.

While I was back at home on the east coast, my sister coordinated some photoshoots for me. DeAndre Bennett was one of the models we selected from a casting call I posted on Model Mayhem. I loved his entire style. Our photoshoot was in downtown D.C. at Meridian Hill Park. It was a really cool spot with so much fantastic scenery. DeAndre was so much fun to shoot and had this amazing artistic style to the way he modeled. While we were shooting I had to tell him he reminded me of Corbin Bleu. He laughed, already hearing that for the millionth time. Then he added that he also hears... Jaden Smith and Jimi Hendrix. At the time I was like "Yeah, I can see that." But, after editing these pics all I can see now is the hybrid mix of Smith/Hendrix...LOL. 

Want to see more from DeAndre? Take a look at his site on the link above and you can also follow him on Instagram.

Photography Assistant: Ashley Johnson + @queenashash

Wardrobe: Sweater + Pants (Urban Outfitters) and Necklace (Clutchesherpearls). 

Buddytruk User Photo Campaign

I have been developing a photo campaign for Buddytruk. One of the cool things about this campaign is that when I began strategizing for it, I knew we would be showcasing these images primarily online. So, instead of holding casting calls for creative talent, I tried something different. Instead, I reached out to creative talent I personally knew that had strong engagement from their social media following. So, you might recognize some of these names and some of these images from previous shoots. This is why I was capturing those images.

My goal was to capture subjects that already have a built in following so, we could showcase Buddytruk to their fan base while continuing to build our own. In return, the creative talent I captured can use any of these images for self-marketing purposes, get free promotion, and in the future we can go back to them for much larger campaigns. I honestly think this is the way marketing/advertising will move forward into the future. This sort of strategy can empower creative talent who can use their social media following to their advantage and brands/companies being able to reach audiences in a more cost effective way. 

Featured below:

buddytruk gq

Last year, I was fortunate enough to become friends with CEO/Founder of Buddytruk, Brian Foley. Buddytruk is a mobile app that's changing the way we deliver/move items. Think "Uber meets U-Haul". It's free and easy to use. When Brian first told me about it, I responded with "Damn, that sounds like a good idea". My response would be one that has been uttered from 99% of the people that I've talked to since coming aboard the Buddytruk train. 

I began working with Buddytruk to focus on building their brand. It was a wonderful opportunity that the entire team had to sign off on. I'm glad they did! Now, I headline their creative marketing/advertising department and get to utilize my "outside of the box" strategies. I even brought along my gal pal, Summer Brighton to help headline the publicity/events for Buddytruk. Since then, we have been able to use my tactics, and implement my strategies to expand the Buddytruk brand message. Everything has been moving forward at an uncanny speed. It's pretty insane to be a part of. 

As, I stated before, I love the tech movement in Los Angeles. To be able to fuse my background with this world has been exhilarating. So, there is plenty more to share with you. Right now, I just wanted to share some fun "GQ" style team photos I took of the team. I'll be posting more about Buddytruk in the future because we're doing so much together. But, if you would like to learn more about Buddytruk now, visit our official website at www.buddytruk.com and hit us up on social media:

Buddytruk on:

Just Between Us

Have you met the hilarious female comedic duo of Gaby Dunn and Allison Raskin? When they're not tearing up the web with their Buzzfeed videos their starring in their YouTube web series, "Just Between Us". I caught up with the talented ladies in Silverlake and took some fun portraits. They came out rad! 

The Amazing Whitney Milam

In December, I was collaborating on a photo shoot with the amazing Whitney Milam (writer, producer) in Marina Del Rey. Whitney showed off her fashionable side with her green Fevrie outfit. She has a fantastic sleek look and I love how her gorgeous eyes pop through our images. If you haven't seen Whitney's work, check out the links below:

The Great Willie Sparks

As 2014 comes to a close, I wanted to share some more shots of frequent collaborator, Willie Sparks. We did some fantastic work together this year for his fashion blog, Sparks N Style. These shots were taken in Venice, California earlier this year, and we never got a chance to share them. I really loved the style Willie put together for this shoot. It's got a fun beachy look to it.

The Wonderful Ambar Januel

A while back I was shooting one of my favorite people around... thy lady, Ambar Januel. She is a woman of many talents... an artist, actress, world traveler, critical thinker... she's a tough one to keep up with. Check out her artwork on her website and be on the look out for more of her work showcased in Los Angeles.

For this shoot we had two looks with different styles. I really dig the pastel colors of Ambar's pink dress and the background. Gave it a little bit of a tropical, retro feel. With the second look, I was going for more of a "Vogue" style.

Writer’s Note: I would eventually fall in love with this special woman. We created a successful digital agency and home together. If you’re ever lucky enough to fall in love and find your soulmate. Cherish them with every piece of you.

Sparks N Style: Alexandra Nicole

Check out some more photos of Alexandra Nicole from a Sparks N Style photo shoot on the Santa Monica Pier. I love this section of the pier and I especially love the yellow fire hydrant and box you'll see in a few pictures I took on the pier. 

Model: Alexandra Nicole

Stylist: Willie Sparks // www.sparksnstyle.com

Wardrobe Assistant: Elisa Cortez

Photography Assistants: Michael Powell and Courtney Cubertson

Wardrobe: Chanel (top), Armani Exchange (shorts), and H&M (shoes).

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