Adweek X: Highlights
I had the great pleasure of speaking at the Adweek X conference earlier this week. It was an honor to be amongst a truly fire lineup and meet so many amazing impactful professionals. Firstly, I was speaking about a special initiative that is the brainchild of Meta and Adweek called the ‘Creatorverse Exchange’. I was joined by marketing legend, Valerie Vargas, the SVP of advertising and retail marketing at AT&T and Adweek’s Anton Timms. The ‘Creatorverse Exchange’ teamed up 10 leading creators and 10 senior brand marketers.
Here are some key takeaways from our presentation, I'd love to share with you:
💎 #1 Innovate in Storytelling: Embrace unique and unconventional narrative techniques to present authentic messaging. This approach not only captivates the audience but also sets the brand apart in a crowded digital space. Embracing unconventional narrative techniques helps brands stand out, enhancing audience engagement and recall.
💎 #2 Leverage Historical Richness: Utilize a brand's historical depth to create a compelling story. Integrating lesser-known facts and milestones can transform traditional brand storytelling into an engaging educational experience, enhancing brand perception and value. For newer brands, it would be a great idea to engage with audiences and consumers to be active participants in how the brand is evolving and which aspects are the most important to them.
💎 #3 Foster Authentic Brand-Creator Relationships: Develop genuine, collaborative relationships between brands and creators. This synergy can lead to more authentic content that resonates with audiences, showcasing a brand's willingness to evolve and adapt to modern storytelling platforms. Remember, creators are pre/pro/post-production/sales and marketing/Public Relations tied up into a tidy bow. Don’t look at them just as brand ambassadors and voice boxes, look at them as a consultant and ally that can provide you insights into how a team of one can produce such a profound impact on their own. This collaboration leads to content that resonates more deeply with audiences, reflecting the brand’s adaptability and relevance.
💎 Bonus Tip: You can apply the above-mentioned tips to any aspect of your professional or personal life because the whole point is to be empathetic, genuine, nurture relationships, and make a real commitment to authenticity.
💎 More key takeways from Adweek X’s speaker lineup:
💄 Katie Welch uses ChatGPT to be more creative and get better ideas. Shout out to our friend Noah Brier and his great Manifesto at BRXND!
💻 Elizabeth Snower uses AI to create a model for brands like H&M to showcase their latest designs
👗 Sarah Davis sees AI as a tool to be more successful with your day-to-day work.
🤝 Antonio Lucio shared how if you want to succeed, you need to build relationships on common values, not your own goals.
🛏 Scott Tannen built Boll & Branch from scratch and how to make a feeling for a brand
💆♂️ John Solomon's solution to breaking out of the Kleenex problem and putting Therabody against competitors
💇🏼♀️ Charlotte Watson puts data first, starting with insights to drive the risks you're willing to take on campaigns
🥕 Laura Jones focuses on cross-functional help & alignment on goals, which leads your branding into buying power
🐶 Will Smith's advice to align with your agency teams on goals and keep an open communication line to achieve the best results
🍔 Peter McGuinness highlights how going from CMO to CEO requires a full-funnel strategy that aligns with all the internal teams
📸 Photos by AGNCY Productions
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